Marcello Chats with Alan Berg from The Knot and The Wedding Channel: Aspirational

Marcello with Alan Berg from The Knot Wedding Network

Tonight, I had the pleasure of meeting with Alan Berg, Vice President of Local Client Solutions for the Knot Wedding Network.  He was the keynote speaker at a conference for tri-state wedding professionals held in Cromwell, Connecticut.

Alan was referred to me by my friend, Andy Ebon, The Wedding Marketing Authority.  Like  Andy, Alan is totally dialed in to the thought process and preferences of the 21rst century bride. His company, The Knot, is the go-to source for top publications and TV shows like Vogue, CNN, TIME, Live with Regis & Kelly, and Good Morning America.

In addition to some very useful ceremony and reception planning information which I’ll be able to share with all of MMP’s upcoming brides, I also learned a cool new word…”aspirational” …   Influential motivation via visualization. Look for it in the next edition of Webster’s dictionary and Wikipedia.

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