WeddingWire.com Publishes Marcello’s Latest, “7 Ways to Bring The Wow & Have The Best Wedding Reception Ever!” on Wedding Aces

I’m honored and delighted that the Wedding industry mega-site, WeddingWire.com, has featured my latest article “7 Ways to Bring The Wow and Have The Best Wedding Reception Ever!” in their exclusive Wedding Aces portfolio.

The WeddingWire network reaches over 8 million people each month via their impressive online social network that includes; Martha Stewart Weddings, Wedding Bee, and Project Wedding.

Wedding Aces is an online community that offers advice and tips for engaged couples via articles and blogs from experts in the Wedding industry.

The 7 Ways article highlights some of the best Wedding professionals in the New York City metro Area as well as several unique ideas that can make your event an exceptional experience.  I wrote the article for engaged couples that are like many of MMP’s clients who feel that the entertainment, ambiance and hospitality are a priority.  They demand dramatically different results from what they’ve seen and they are willing to invest accordingly.

A high resolution pdf of the original article can be viewed & downloaded here.

If I can be of service in anyway to help you Bring The Wow and Have The Best Wedding Reception Ever!, please call 973-366-9776, text 732-547-1677 or e-mail mmp@mmpentertainment.com to schedule a design session.  Best wishes!

 


7 Ways To Bring The WOW and Have The Best Wedding Reception Ever! By Marcello Pedalino http://www.mmpentertainment.com/articles/7ways.pdf

Special thanks to the Wedding industry rock stars who gave me permission to interview them for the piece and to share their excellence with the world.  Jason JaniPeter Merry, Martin Hardy, Greg LassikJohn Arcara, Jim Cerone, Alan Berg, Mike Walter & Andy Ebon.

And to Sonny and Jeffra from WeddingWire.com, my sincere gratitude for including my work on their incredible site.

The Celebrate Life Series: Episode #5 – Peter Merry “Make it Grand!”

At a recent industry soiree, I had the opportunity to ask some of the top entertainers and event producers from across the country for some advice that would benefit my clients and anyone else tuning in who was planning a milestone celebration.

This is the fifth episode of MMP’s new online video resource, The Celebrate Life series. These industry rock stars were kind enough to share some advice they’ve given to their clients over the years that helped them have an unforgettable experience filled with exceptional entertainment and hospitality.  This installment of the Celebrate Life series features my good friend, founder of the Wedding Entertainment Director’s Guild, and author of The Best Wedding Reception Ever!, Peter Merry.

I asked Peter “How can couples make their wedding receptions more personalized, fun and memorable?” He recommended detailed pre-event planning for the Grand Entrance as a starting point.

If you hire a professional Emcee with a creative flair and a sense of humor, he/she can create a personal connection between your guests and make everyone feel like family! That’s a great tip!

Peter’s book, The Best Wedding Reception, Ever!, is filled with fabulous advice!   MMP is proud to be featured on a few of its pages. 🙂

You can contact Peter at: 800- 994-5338 or Peter@TheBestWeddingReceptionEver.com

Best wishes,

Pure, Unadulterated Exuberance: The 2011 Wedding MBA Features Luxury, Greatness, and a 1.4 Billion Dollar Supermodel-Mogul

Wedding Painter, Sam Day, captures WMBA'11 on canvas

After presenting at last year’s Wedding MBA conference and seeing the amount of content and connections assembled under one roof, returning this year to the Las Vegas Convention Center as an attendee hungry for more was a no-brainer.   (Already bought my pass for 2012.)

The 2011 Wedding Merchant Business Academy, produced by the Hegarty family, once again featured the A-listers of the wedding professional community.

Seminars were presented and private events were hosted by industry notables like Carley Roney, co-founder and Editor-in-Chief of The KnotSonny Ganguly, SMO of WeddingWire; Tammy Elliot, President of The Perfect Wedding Guide, Sasha Souza, celebrity wedding planner and founder of Wish Upon A WeddingAmy Wilkens, publisher of Martha Stewart Weddings; Peter Merry, author of The Best Wedding Reception Ever and director of the The W.E.D Guild; Susan Southerland, celebrity wedding planner and author of The Susan Southerland Secret; Andy Ebon, The Wedding Marketing Authority; Alan Berg, producer of the Wedding Industry Leaders Conference; and Kathy Ireland, CEO and chief designer from Weddings by 2be and Kathy Ireland Worldwide.

Carley Roney- Co-Founder & EIC of The Knot

Among the 10 new wedding trends that Carley Roney revealed was “a return to luxury and classic elegance.” She sees a lot more black-tie events on the horizon but was quick to add that “formal can still have personality.” Roney said that brides are seeking “pure, unadulterated exuberance” on their wedding day.  They want pleasant “surprises” and “ways to wow” their guests like a having bakery-styled food truck outside the venue so family and friends can enjoy a late-night snack on the way home from the reception or an early treat with the morning paper the next day. Another trend that Carley mentioned was something my wife and I did for our Wedding back in 2005.  For the non-traditional couples who don’t mind seeing each other before the ceremony, Roney presented the option of taking your portraits and family photos before the ceremony.  This allows newlyweds to enjoy and not miss any of the cocktail hour festivities (typically one of the best parts of the entire celebration due the abundance of cuisine and mixology, visiting opportunities and relaxed atmosphere).  As a Wedding Entertainment Director and Event Producer, I can help facilitate the timing of this desirable alternative with the planner, executive chef, venue principal, photographer, cinematographer and of course, your preferred sources of entertainment.

Andy Ebon, in his usual forthright-reality check-way reminded everyone that “just because you are unique, it doesn’t mean that you are useful.” And, “Don’t idolize, become inspired.”  And,  “You need to have 360 degree awareness.” He also reminded business owners that in a complimentary fashion to facebook and twitter, “blogging is still one of the most important things you can do for your business” to allow clients to discover the ‘online soul’ of your product or service.   Ebon, who helped me create the MMP Blog back in 2008, featured  photographer Jazmine Star and Marilla Cupcakes as stellar blogs.  He subscribes to the same philosophy of Sonny Ganguly who said that “social media allows you to humanize your business.” Speaking of Sonny, I really loved what he had to say in reference to Wayne Gretsky’s famous quote about being “where the puck is.” He said, “I’m not a huge fan of hockey, but I am a huge fan of greatness.” Well said, sir.  As always, the Wedding Wire guys entertained the crowd and encouraged us to go further with mobile technology.  They even offered a free QR code for their clients.

The Susan Sutherland Secret

Susan Southerland, who is one of the most dialed-in wedding professionals I know, shared her knowledge about how to manage client expectations of the personality-driven bride and how to deliver an experience that goes above and beyond simply helping a couple’s fairytale come true.  After interviewing numerous brides and asking how things went before their big day, Susan determined that wedding professionals who were great listeners, solution-oriented, respectful, humble and genuinely excited about their client’s celebration were swiftly chosen over their equally qualified  contemporary.  The classic staples like work quality and professionalism were mentioned as well.

Southerland is the Wedding Expert for Tammy Elliot’s firm, The Perfect Wedding Guide. Tammy did a great job of making all the attendees identify their current strengths and weaknesses as well as future opportunities.  Elliot also discussed the goal of being “consciously competent,” being able to duplicate your success at will. It was pretty deep and definitely made the gears start spinning.

The Knot offered up a few tech and social nuggets that had people checking their Klout score, looking into Qwiki and Uber– and then considering a Facebook business page view upgrade with Flipboard… which was just mentioned in Vanity Fair magazine.    The Knot also recognized a few companies in their annual “Best Of” awards which recognizes excellence in marketing, branding and social media.  The honorees included; Amy Zaroff, Michael Will Photography, The McNamara Alumni Center and Desiree Spinner. (I love her little messages: laugh. play. celebrate and dream. love. wed.)

Marcello Pedalino and Kathy Ireland, Wedding MBA 2011

Like many high school kids back in the day, The Sports Illustrated Swimsuit Issue was a highly anticipated annual highlight.   One of my favorite supermodels was Kathy Ireland.  Over the years, as my company progressed and I kept tabs on anyone who had a contagious entrepreneurial spirit, Ireland always stayed on my professional radar because the ability to utilize her brains and spirited work ethic as well as her stunning beauty became more and more apparent. Fast forward to 2011 at the Wedding MBA in Las Vegas… Ireland took a few hours out of her busy schedule to make a special guest appearance and share her journey from running a paper route as a little girl to running a 1.4 billion dollar enterprise. The 2000+ attendees, among whom included business owners from all over the U.S, Canada, Brazil, and New Zealand, were treated to personal stories of character building, photos of recently-launched Kathy Ireland 2be designs, (check out the gorgeous shots below) and some impressive video clips of her philanthropic efforts.

When I had the chance to chat with Kathy after her presentation, I told her that she had some of the most tweet-worthy moments of the conference yet when she said things like, “Its never been done- doesn’t mean it can’t be done” and “I never had a family business, but now I have a business family,” and “When it comes to someone’s wedding day, it’s got to be the best… you can’t mess it up.” That last one really hit home because it accurately describes the tremendous pressure we experience every time we’re given the honor and responsibility of playing a major role in someone’s wedding day.

Editor’s Note: I’m sure you can tell from the photo that, yes,… Ireland is still stunning*One of the funniest moments of the conference was when Ireland gave out her phone number so attendees could contact her for professional guidance, inspiration or business collaboration opportunities.  I’ve never seen men find a pen and paper so quickly to write something down!  Including me….  ‘cuz I don’t know about you, but having a supermodel giving out her number isn’t exactly a common occurrence. 🙂

Having breakfast for dinner with friends at the Blueberry Diner in Las Vegas. Life is Good.

It was a pleasure connecting with fabulous professionals and making some new friends this year:  Jane & Patrick Kelly from iDoAppointments, Keri Macana from TPC Las Vegas, Jennifer Fox from Perfect Planning, Gabrielle Lennartz from Black Swan, Charese Feliciano from CFD Floral, Chandra, Dawn and Bea from Mira Bridal Couture Christy Schimpf from Bride and Groom Planner, Barbie Howard from Rocky Mountain Bridal Show, Sheila Dunn from Wedding Guide Bridal Extravaganza, artist extraordinaire- Sam Day & my mate from New Zealand, Nick Logan.

Special thanks to Jodi Harris and her husband Pat, from Sight and Sound, for always making me feel so welcome when I’m in Vegas.  On the last night before returning home, they took me and my good friend, Ron Brown, to the Blueberry Hill Diner for what they said were the best pancakes in the country. I won’t argue that.  They were pretty awesome.  I’ll keep working out just so I can treat myself to meals like this every now and then.

See you next year!  -mp

Another Exclusive Weddings of Distinction Collaboration: A Summer Tasting at Bonnet Island Estate

Exclusive, Distinctive and Festive: The Bonnet Island Estate- Manahawkin, NJ

It was a pleasure to serve all the brides and grooms and their families last week at the gorgeous Bonnet Island Estate. The Weddings of Distinction team,  along with Merri Makers Caterers, arranged for a private multi-course tasting to whet everyone’s appetite for their big day.

MMP collaborated with our friends from Portraits by the Bay, The Studio Photographers and Stephanie Somodi’s Designing the Most Inviting Day– for a delightful afternoon.

We gave out complimentary copies of Peter Merry’s The Best Wedding Reception Ever!, Tom Haibeck’s Wedding Toasts Made Easy and our most recent article 7 Ways To Bring The Wow and Have the Best Wedding Reception Ever which was published on WeddingWire.com’s notable Four Aces blog.

We look forward to helping all of the newly-engaged couples plan and produce one of the best days of their lives.

Special thanks to Weddings of Distinction’s  Ginny Connolly and Merri Makers Executive Chef, Jack McCann III, for their gracious hospitality.  -mp

 

Grace Under Pressure: Robbie Britton Impresses at ArmDjs 4.0

R.I.P Mr. Squirrel

Conference Producer- Robbie Britton

If you’re in the middle of producing a jammed packed two-day business conference and a curious squirrel somehow finds its way inside the hotel’s transformer- which subsequently blows up the transformer, causes the entire hotel to lose power- and obviously sends the little varmint to an early grave…. what would you do?      Some people would panic, some would start to make excuses and then some people, like Robbie Britton, would keep their cool, inform the attendees of the back-up plans, and then proceed to get a generator from their personal work vehicle to restore power to the essential audio/visual components within the hour.

As luck would have it, seasoned professional speaker, Rick Brewer, was on stage when the outage occurred.  Without skipping a beat, Rick continued his insightful presentation sans microphone and power point slides.  Robbie and his crew got the power restored in time for Rick to wrap up his excellent marketing advice regarding the psychology behind designing  appealing package options for your clients and to show a highly impactful video clip that gets me every time I see it.

Wedding Toasts Made Easy

That afternoon, I had the chance to sit down for lunch with Rick and Tom Haibeck, author the book, Wedding Toasts Made EasyIf you’ve ever been to an elegant reception, gala or intimate dinner where the best man or person giving the toast was…  let’s just say… less than stellar- to put it nicely, that’s the reason Tom’s book has sold over 100,000 copies and people like Regis Philbin used it to prepare for his daughter’s wedding. After Tom’s presentation,  I bought a case of his books (that Tom was gracious enough to autograph) and couldn’t wait to give a signed copy to the next bride and groom that I met with.   This past week, I had a consultation with Jackie and Rody, who just hired me to Emcee their wedding reception for July of 2012.  They mentioned that the Best Man and Maid of Honor might want to propose a toast so I gave them a copy for each.  Look for Wedding Toasts Made Easy to be featured in an upcoming “Marcello Recommends” article.

As always, I gave Jackie and Rody a copy of The Best Wedding Reception…Ever! as well.  Peter Merry, TBWRE’s author, was also a featured presenter at the Armdjs conference.  Like his book,  Merry revealed some unique ideas that we can pass along to our engaged couples with regards to personalizing the  entertainment and tastefully highlighting traditional moments.

Customer Service A to Z

David Louis, who flew all the way from Hawaii to join the Tennessee roster, introduced a genius concept that I’ll be incorporating very soon to assist the 1/2 of MMP’s newly-engaged couples that usually need more help than the other…  David created a Groom’s Workshop.   There’s tons of information and resources out there for the brides, but not so much for the grooms.  If you’re a groom-to-be and would like to know… “What do I do now??!!” after you make an awesome proposal that’s worthy of a bazillion hits on youtube…  contact us at 973-366-9776 to schedule a private workshop.   And if you’re a bride who wants to sign up your future hubby so he doesn’t screw anything up, you can call us too and we’ll help you sign him up. These workshops are complimentary for our clients and simply considered part of the customer service level that MMP clients can expect when working with us.


Fellow Wedding Entertainment Director’s Guild board member and author of Customer Service A to Z, Larry Williams, went pretty deep into the finer points of customer care and hospitality during his session.   It was quite evident that he practices what he preaches…  His good friend and mentor, the legendary Dick Clark, has unfortunately been under the weather lately.  Larry arranged for several of us to record video get well cards for Mr. Clark to help raise his spirits. Larry knew that a situation like this required more than a generic Hallmark card.  It was a very classy and thoughtful gesture.

Running Your Multi-Op

The ArmDjs conference gave attendees numerous ways to go above and beyond the public perception of the norm and the status quo.  Industry veteran, and one of the most talented performers I’ve seen in action, Todd Mitchem, drove this point home when he warned the audience not to become a Ferrari on the Freeway.  It’s a ‘reality bites’ type of expression that I learned as a kid through a basic sports example.   If you are an exceptional athlete in high school, chances are you’re going to be in good company when you get to college.  Meaning:  You ain’t that special kiddo.  And if you happen to be fairly awesome compared to your university counterparts, don’t celebrate until you get to the pro leagues because again, there are already some incredible athletes out there.   Now, if you manage to stand out in the Major Leagues, the NFL or the NBA… then you can pop the champagne and celebrate a little.  THEN,.. If you can combine your uber-athleticism with intellect, social graces and business savvy… you’ve earned the title of a Ferrari on the F1 (Formula One) circuit.

Author of his first book release, Running Your Multi-Op, Mike Walter, who we featured here on the MMP Blog last month, should have rented a Ferrari to get to Tennessee to give his seminar.  Instead of flying out from New Jersey, he chose to break-in his new car and drive 10 hours to avoid one of his pet-peeves…  a connecting flight.   Fortunately,  in addition to being one of the most successful businessmen in the mobile dj world, he’s also a marathon runner- so he still had plenty of energy when it was showtime. The attendees expected Mike to dish out a lot of training and management-related nuggets from his book like he normally does when he’s on the speaking circuit, but they (and I) were also treated to video examples regarding common performance-related pitfalls that Emcees can avoid.  Essentially, knowing when to say something is just as important as knowing what to say.

Keynote Speaker best-selling author, Michael Port with Featured Presenters- Patrick Henry and Marcello Pedalino

While we’re on the subject of  good timing, I want to thank my friend, Alan Trisler, for sharing his photo coverage of the event. Like all great photographers,  he knows how to be in the right place at the right time.

 As we often do when we are brought in to speak at the same conference, Mike and I met up before the seminars began on day one to start the morning off with a nice run.  (We always invite everyone to join us, but it’s usually just us who end up meeting in the lobby at sunrise.)  I’d have to say that this run was one of the most memorable in the 10 years we’ve known each otherCheck out Mike’s running journal for the detailed recap.

As a father, something that was said that I’ll  never forget was delivered by Gitomer Cerified Speaker standout, Patrick Henry.   This was the second time I’ve had the pleasure of watching Patrick light-up the stage with his musical anecdotes that strike a sharp and humorous chord with his audience, but this was the first time I’d heard him say this…  “Some nights, I’ll be holding my beautiful baby daughter, Meredith, in my arms.  And all I can think about when I look into her gorgeous blue eyes is… Please don’t grow up to be a skank!” It was hysterical.   I don’t really tweet that often, but this one had to be shared with other fathers and anyone else in the world who needs a good laugh.  And if you appreciate this type of real-world humor with an edge like Patrick’s tweetable moment, check out Tina Fey’s prayer for her daughter from her new book, Bossypants.

  

Alan Trisler captures Marcello Pedalino presenting, "Energy" at the ArmDjs 4.0 Business and Performance Conference

When I think of professional goals, Book Yourself Solid, which was written by the Keynote speaker, Michael Port, can easily be considered one of the entrepreneurial bibles that I looked to in my formative years for insight and inspiration. His “Red Velvet Rope” philosophy is right in line with my business model and hard-earned company reputation.  Port gave an enthusiastic presentation that featured one gem after another on the subjects of marketing and branding.   No notes or slides necessary.   I guess that’s one of the perks of being considered an expert in your field and being the author of a NY Times Best Seller… the ability to effortlessly speak on your specialty subject matter becomes second nature.   Just fly to the next destination, engage, teach and wrap it up with a standing ovation.    Highlights from his seminar included Michael telling the famous, “If you try to please everyone, you might as well kiss your ass goodbye” story and his strong recommendation that you focus your efforts on “commitment and fulfillment” and “sharing information and compassion” when you are looking to build a deeper relationship with prospects and colleagues you already know.

The chance to see Port in person was very exciting.  The opportunity to speak with him for 15 minutes after his presentation was exhilarating.  And now that I’m kinda out of big adjectives, the fact that by chance Mr. Port and I sat next to each other on a connecting return flight home from Tennessee to Charlotte and talked about everything from the economy and the UFC, to the politics of politics and Donald Trump, to cross training, yoga and how to travel fashionably...well.. let’s just say… WOW!-  Life is pretty cool sometimes. And as if I needed another cherry on top,  Mr.  Port extended a  very gracious  lunch invitation for sometime in the near future. How surreal would it be to break bread at the home of one of your literary idols?

Marcello Pedalino presenting at ArmDjs 4.0

I’m delighted to report that my performance workshop on Energy, “The World Belongs to the Energetic,” was well received by the  attendees and that a lot of positive feedback has been buzzing around the industry’s social media outlets.

These are two comments that came in via MMP’s Facebook Page:

“I traveled to attend this event from New Zealand. I loved Marcello’s presentation.” -David Seel, The Perfect Wedding, NZ

 

Marcello Pedalino shows attendees how "the world belongs to the energetic"

I have been a DJ for 24 years and although I perform at over 250 Mobile Disc Jockey events every year I have chose not to attend DJ Conferences during my career…..until ARMDJs 2011. The presentation put on by Marcello and Mike Walter was the best 2 hour investment of my career. Marcello not only gave us great ideas but he demonstrated how to implement them first hand. He is truly a highly talented performer. Mike Walter has an incredible perspective on business and talked about the details of our job that really matter. I look forward to learning from these two pros again in the future!” -Rob Vollmar, Grant Hemond and Associates, FL

Special thanks to Mark Maillet, from Eternal Lighting Company, for spotlighting my stage performance with the sleek  Premier 120- LED fixture.  It really enhanced the over-all presentation and helped me demonstrate how professionals can use lightscaping and special effects to adjust the ambiance accordingly and raise the level of energy in any room.

2012 Keynote- Gary Vaynerchuk

Apparently, Robbie Britton already knows how to create energy, end an event on a high-note and leave a crowd wanting more.  Like a little kid on Christmas Eve who couldn’t wait to open his presents, Robbie finally showed everyone a video clip of  next year’s keynote speaker giving a pre-recorded teaser of what’s in store for ArmDjs 5.0 in the summer of 2012…    Gary Vaynerchuk, the author of Crush It and The Thank You Economy will be  bringing “the hustle” and “the thunder” in a “serious way” because “that how he rolls.”  The attendees (including yours truly) were totally amped.

See you next year!  -mp

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