“Facilitators and Resources” – Event Solutions Magazine Endorses the Wedding Entertainment Director

In their September issue that features the likes of Preston Bailey and David Tutera, Event Solutions Magazine spotlights Wedding Entertainment Directors in their “Emerging Trends ” portfolio.

My good friend, and fellow Entertainment Director from Minnesota, Bill Hermann, was interviewed for the piece and did a stellar job speaking  on behalf of the Wedding Entertainment Directors Guild.    Having my application accepted back in 2007 was a career highlight and still being the only member from the tri-state area to qualify continues to be a significant way for MMP’s clients to differentiate my offerings from other qualified talent they may be considering.

If you or someone you know is getting married and needs help producing a Wedding celebration that is a true reflection of your personality and style, if you like the concept of entertainment with elegance, and if you are willing to invest accordingly, contact us at 973-366-9776 or mmp@mmpentertainment.com to schedule a design session.  I’m at your service, -mp.

Below is a text reprint from the Event Solutions Magazine article.

“DJs have pretty much taken over the wedding reception as the primary entertainment of the event for the past 25 years. But there’s a new trend just emerging that takes the DJ concept to a higher—and classier—level.

It’s a phenomena known as the wedding entertainment director. There are only 20 or so of these professionals currently working in the fledgling industry, and they appear to be keeping pretty busy.

More than just DJs, most of these folks have roots in the entertainment industry and they are experts in engaging audiences of all ages, creating an interactive event that puts the couple at the center and in the spotlight. “My goal is to make sure the guests know more about the couple than when they came to the wedding,” says Bill Hermann, who entertains at weddings all over the United States “The objective is to touch, move and inspire by using storytelling and music to engage everyone from the flower girl to Grandma, and everyone in between.”

 

Part of the problem with traditional DJs, according to Mark Ferrell, a consultant who provides workshops to aspiring wedding emcees and entertainers, is that a “bad” DJ can essentially ruin an event that has taken sometimes-years to plan and save for. Often caught up in their own performance, and ignorant of how to pull in a diverse audience, they often are a reason “…everyone leaves after the cake is cut,” says Ferrell.

The wedding entertainment director is trained to perform various functions. First he or she serves as an emcee for the event, helping the wedding planner to keep things on track, guiding the wedding party and guests through the experience and making sure the couple is the center of attention. The director typically spends hours getting to know the couple and other key members of the wedding party through questionnaires and meetings. “We have to like each other for it to work,” says Hermann.

 

The wedding entertainment director can also advise and facilitate other types of entertainment, depending on the couple. This can involve creative involvement, music programming, and providing sound systems for the event. “They are essentially facilitators and resources,” explains Ferrell.

The Wedding Entertainment Directors Guild is an organization for many of these professionals.”

NJSBA Hosts 2000 Guests in the Palace at Somerset Park: Another Signature Event Collaboration from Jason Jani and Marcello Pedalino

Last month I teamed up again with my good friend and Signature Event partner, Jason Jani, for another exceptional portfolio piece.  Our client, Pomptonian Food Service, was celebrating 50 years of excellence in conjunction with the New Jersey School Board Association’s 2010 Convention and Member Appreciation Gala.

Throughout the day, upwards of 2000 attendees were shuttled back and forth from The Palace at Somerset Park to attend educational seminars and informational symposiums.  Topics included; social media, energy efficiency plans, public relations, health benefits and the effects of nutrition and wellness for students.  Speaking of nutrition, the Pomptonian currently provides staffing, high quality lunches, and innovative culinary concepts to over 70 school districts in NJ.

After a long day of taking notes and networking, the Pomptonian and the NJSBA wanted the remaining attendees to return to the Palace to relax, enjoy a nice dinner and have some well deserved fun!

In addition to several other performance and specialty interactives that were taking place simultaneously throughout the colossal Palace, Jason and I were given 1/2 of the West Ballroom to create the Pomptionian V.I.P Lounge. Since most attendees registered in groups of 3 to 5 people, we were told we’d be catering to intimate crowds of 10 to 30 guests at a time who would stop by and leave as they wished, have a drink or two, grab a bite to eat, and maybe even bust out a few of their favorite dance moves. No problem!  🙂

Jason’s vision for the production layout was on point as always.  From the luminescent projection of Pomptonian’s signature logo on the cathedral ceiling, to the L.E.D decor lightscaping to the surround coverage of 4 plasma screens displaying custom visuals, retro music videos and guest candids, word spread quickly throughout the Palace that this was a cool place to stop by and enjoy life for awhile.   Of course Jason, as one of the top DJ/Remix artists in the country, manned the DJ booth all night and dropped a masterfully-blended soundtrack of lounge, pop, classic funk and current musical audience pleasers.     I handled the on-site logistics, client relations, hospitality and interactive Emcee hosting.

Over the course of the four hour reception, we had several occasions where a select group of guests were either enjoying the evening’s soundtrack with a nice glass of chardonnay, dancing to their requests with colleagues or competing in an impromptu challenge from our Minute to Win It repertoire.  We were very pleased with the feedback from the NJSBA, The Palace and the happy guests.

Special thanks to the Palace team; Stacie DeMicco, Senior Conference Planning Manager, Kristie Pappas, Senior Corporate Sales Manager, Anthony Panchery, Banquet Manager and Richard McConney, Director of Banquets as well as Erik Endress, Director of Association and Meeting Development and Marcia Lavingne, County Activities Coordinator from the NJSBA for their professionalism and coordination assistance.

If your company is planning a convention, team building workshop or a holiday gala and you’d like to take it to the Signature Event level, contact us to schedule an on-site consultation and design session. Our client portfolio includes The Allen & Co. Media Summit in Sun Valley Idaho, Macy’s, The Borgata, Samsung Electronics, Bank of America, Pathmark, LG Electronics, David Tutera, Synchronoss Technologies and AnnTaylor.    -mp