This Is How We Do It- Marcello Recommends: Running Your Multi-Op by Michael Walter

On page 107, Michael Walter, the owner of Elite Entertainment, writes “My mom used to tell me,  -Being smart doesn’t mean you have to know all the answers.  It just means you have to know how to find them-.”

In his new book and proverbial treasure map,  Running Your Muil-Op, Michael spoon-feeds 20 years of advice on  how to recruit and develop talent, how to effectively manage and delegate day to day operations, and how to deal with the inevitable growing pains that come along with running a thriving small business.   It’s like Vince Lombardi opening up his playbook and handing it off to Captain Jack Sparrow.

All of the nuggets are delivered with enough real world experience and wit to keep the reader engaged, even during the self-described “more boring legal stuff” section.

What I love about the book is that Michael’s information is universal;  His tips about taking your employee’s spouses and significant others into consideration throughout the year is relevant to any CEO.   The sections about embracing technology for organizational purposes and marketing will be helpful to any entrepreneur.  And the parts about trust, resolve, humility, ego, reality and balance make the book a good read for anyone who likes to learn life lessons via entertaining anecdotes.   (I love how he and his former business partner decided that it was time to move into an office.)

Walter is like a Gary Vee. He’s got  a lot of energy to burn and plenty of useful information to share that will motivate others to take action.  He also thrives on progress and readily admits that he likes the attention.  Walter is the kind of guy that you ask to take out to lunch someday after you see him speak at a national conference or read one of his re-tweeted articles. That’s actually how I met Michael 10 years ago.    He was asked to produce the DJ of the Year Competition by DJ Times Magazine back in 2001.  I put my hat in the ring and and was fortunate to win.  Not just because I won a couple of nice plaques and got some great press… but because I  met someone who would become one of my best friends.  (notice I didn’t say “lucky.”   Michael and Branch Rickey don’t really believe in luck)

If you follow this blog, you know I keep things positive, but I also keep things real.  So I was really happy that Mike’s book didn’t suck.  That would have been awkward.   To the contrary, I’m happy to report that all of the initial reviews, beyond our circle of friends since its debut last month-  have been stellar.

“Mike has given away the keys to the candy store. Shared all the trade secrets. Divulged the secret recipe… is he crazy to do so? Maybe. Is he a genius? Definitely. And generous?  OH YES.” – Scott Faver

My favorite part of the book was the Epilogue: Words to Live By.   Mike shared several examples of what inspires his  business philosophy and life principles.  He quotes everybody from Sting to Aristotle and mentions everything from Fatal Attraction to The Serenity Prayer.  (it keeps you on your toes- like when Tony Hsieh quoted Winnie the Pooh in his book, Delivering Happiness)  This is a nice snapshot of what our entertainingly-eclectic conversations sound like when we are flying out to a speaking engagement together or while we are out for a training run.

Michael is a fellow “Life Is Good“ fan and he and the love of his life, Kelly, are big supporters of the Sunshine Club. I thought the excerpt below from the final chapter of the book really encapsulates the Celebrate Life vibe we promote here and just might  inspire someone out there in the world today….    -mp

…” one of the more awesome things about DJing as long as I have, is bringing joy to so many people.  When we do what we do well, that’s what we do.   We get people to dance, laugh, sing, and celebrate.  We get them to leave their routine lives for a few hours and to enter a world where their troubles and difficulties don’t exist. There is only the here and the now at a good party.  Nothing else matters-“… ~Michael Walter

Click here to order your copy of Running Your Multi-Op.

Follow Michael on Twitter:  @DjMikeWalter