Pure, Unadulterated Exuberance: The 2011 Wedding MBA Features Luxury, Greatness, and a 1.4 Billion Dollar Supermodel-Mogul

After presenting at last year’s Wedding MBA conference and seeing the amount of content and connections assembled under one roof, returning this year to the Las Vegas Convention Center as an attendee hungry for more was a no-brainer.   (Already bought my pass for 2012.)

The 2011 Wedding Merchant Business Academy, produced by the Hegarty family, once again featured the A-listers of the wedding professional community.

Seminars were presented and private events were hosted by industry notables like Carley Roney, co-founder and Editor-in-Chief of The Knot;  Sonny Ganguly, SMO of WeddingWire; Tammy Elliot, President of The Perfect Wedding Guide, Sasha Souza, celebrity wedding planner and founder of Wish Upon A Wedding;  Amy Wilkens, publisher of Martha Stewart Weddings; Peter Merry, author of The Best Wedding Reception Ever and director of the The W.E.D Guild; Susan Southerland, celebrity wedding planner and author of The Susan Southerland Secret; Andy Ebon, The Wedding Marketing Authority; Alan Berg, producer of the Wedding Industry Leaders Conference; and Kathy Ireland, CEO and chief designer from Weddings by 2be and Kathy Ireland Worldwide.

Among the 10 new wedding trends that Carley Roney revealed was “a return to luxury and classic elegance.” She sees a lot more black-tie events on the horizon but was quick to add that “formal can still have personality.” Roney said that brides are seeking “pure, unadulterated exuberance” on their wedding day.  They want pleasant “surprises” and “ways to wow” their guests like a having bakery-styled food truck outside the venue so family and friends can enjoy a late-night snack on the way home from the reception or an early treat with the morning paper the next day. Another trend that Carley mentioned was something my wife and I did for our Wedding back in 2005.  For the non-traditional couples who don’t mind seeing each other before the ceremony, Roney presented the option of taking your portraits and family photos before the ceremony.  This allows newlyweds to enjoy and not miss any of the cocktail hour festivities (typically one of the best parts of the entire celebration due the abundance of cuisine and mixology, visiting opportunities and relaxed atmosphere).  As a Wedding Entertainment Director and Event Producer, I can help facilitate the timing of this desirable alternative with the planner, executive chef, venue principal, photographer, cinematographer and of course, your preferred sources of entertainment.

Andy Ebon, in his usual forthright-reality check-way reminded everyone that “just because you are unique, it doesn’t mean that you are useful.” And, “Don’t idolize, become inspired.”  And,  “You need to have 360 degree awareness.” He also reminded business owners that in a complimentary fashion to facebook and twitter, “blogging is still one of the most important things you can do for your business” to allow clients to discover the ‘online soul’ of your product or service.   Ebon, who helped me create the MMP Blog back in 2008, featured  photographer Jazmine Star and Marilla Cupcakes as stellar blogs.  He subscribes to the same philosophy of Sonny Ganguly who said that “social media allows you to humanize your business.” Speaking of Sonny, I really loved what he had to say in reference to Wayne Gretsky’s famous quote about being “where the puck is.” He said, “I’m not a huge fan of hockey, but I am a huge fan of greatness.” Well said, sir.  As always, the Wedding Wire guys entertained the crowd and encouraged us to go further with mobile technology.  They even offered a free QR code for their clients.

Susan Southerland, who is one of the most dialed-in wedding professionals I know, shared her knowledge about how to manage client expectations of the personality-driven bride and how to deliver an experience that goes above and beyond simply helping a couple’s fairytale come true.  After interviewing numerous brides and asking how things went before their big day, Susan determined that wedding professionals who were great listeners, solution-oriented, respectful, humble and genuinely excited about their client’s celebration were swiftly chosen over their equally qualified  contemporary.  The classic staples like work quality and professionalism were mentioned as well.

Southerland is the Wedding Expert for Tammy Elliot’s firm, The Perfect Wedding Guide. Tammy did a great job of making all the attendees identify their current strengths and weaknesses as well as future opportunities.  Elliot also discussed the goal of being “consciously competent,” being able to duplicate your success at will. It was pretty deep and definitely made the gears start spinning.

The Knot offered up a few tech and social nuggets that had people checking their Klout score, looking into Qwiki and Uber- and then considering a Facebook business page view upgrade with Flipboard… which was just mentioned in Vanity Fair magazine.    The Knot also recognized a few companies in their annual “Best Of” awards which recognizes excellence in marketing, branding and social media.  The honorees included; Amy Zaroff, Michael Will Photography, The McNamara Alumni Center and Desiree Spinner. (I love her little messages: laugh. play. celebrate and dream. love. wed.)

Like many high school kids back in the day, The Sports Illustrated Swimsuit Issue was a highly anticipated annual highlight.   One of my favorite supermodels was Kathy Ireland.  Over the years, as my company progressed and I kept tabs on anyone who had a contagious entrepreneurial spirit, Ireland always stayed on my professional radar because the ability to utilize her brains and spirited work ethic as well as her stunning beauty became more and more apparent. Fast forward to 2011 at the Wedding MBA in Las Vegas… Ireland took a few hours out of her busy schedule to make a special guest appearance and share her journey from running a paper route as a little girl to running a 1.4 billion dollar enterprise. The 2000+ attendees, among whom included business owners from all over the U.S, Canada, Brazil, and New Zealand, were treated to personal stories of character building, photos of recently-launched Kathy Ireland 2be designs, (check out the gorgeous shots below) and some impressive video clips of her philanthropic efforts.

When I had the chance to chat with Kathy after her presentation, I told her that she had some of the most tweet-worthy moments of the conference yet when she said things like, “Its never been done- doesn’t mean it can’t be done” and “I never had a family business, but now I have a business family,” and “When it comes to someone’s wedding day, it’s got to be the best… you can’t mess it up.” That last one really hit home because it accurately describes the tremendous pressure we experience every time we’re given the honor and responsibility of playing a major role in someone’s wedding day.

Editor’s Note: I’m sure you can tell from the photo that, yes,… Ireland is still stunning.  *One of the funniest moments of the conference was when Ireland gave out her phone number so attendees could contact her for professional guidance, inspiration or business collaboration opportunities.  I’ve never seen men find a pen and paper so quickly to write something down!  Including me….  ‘cuz I don’t know about you, but having a supermodel giving out her number isn’t exactly a common occurrence.

It was a pleasure connecting with fabulous professionals and making some new friends this year:  Jane & Patrick Kelly from iDoAppointments, Keri Macana from TPC Las Vegas, Jennifer Fox from Perfect Planning, Gabrielle Lennartz from Black Swan, Charese Feliciano from CFD Floral, Chandra, Dawn and Bea from Mira Bridal Couture,  Christy Schimpf from Bride and Groom Planner, Barbie Howard from Rocky Mountain Bridal Show, Sheila Dunn from Wedding Guide Bridal Extravaganza, artist extraordinaire- Sam Day & my mate from New Zealand, Nick Logan.

Special thanks to Jodi Harris and her husband Pat, from Sight and Sound, for always making me feel so welcome when I’m in Vegas.  On the last night before returning home, they took me and my good friend, Ron Brown, to the Blueberry Hill Diner for what they said were the best pancakes in the country. I won’t argue that.  They were pretty awesome.  I’ll keep working out just so I can treat myself to meals like this every now and then.

See you next year!  -mp

“Facilitators and Resources” – Event Solutions Magazine Endorses the Wedding Entertainment Director

In their September issue that features the likes of Preston Bailey and David Tutera, Event Solutions Magazine spotlights Wedding Entertainment Directors in their “Emerging Trends ” portfolio.

My good friend, and fellow Entertainment Director from Minnesota, Bill Hermann, was interviewed for the piece and did a stellar job speaking  on behalf of the Wedding Entertainment Directors Guild.    Having my application accepted back in 2007 was a career highlight and still being the only member from the tri-state area to qualify continues to be a significant way for MMP’s clients to differentiate my offerings from other qualified talent they may be considering.

If you or someone you know is getting married and needs help producing a Wedding celebration that is a true reflection of your personality and style, if you like the concept of entertainment with elegance, and if you are willing to invest accordingly, contact us at 973-366-9776 or mmp@mmpentertainment.com to schedule a design session.  I’m at your service, -mp.

Below is a text reprint from the Event Solutions Magazine article.

“DJs have pretty much taken over the wedding reception as the primary entertainment of the event for the past 25 years. But there’s a new trend just emerging that takes the DJ concept to a higher—and classier—level.

It’s a phenomena known as the wedding entertainment director. There are only 20 or so of these professionals currently working in the fledgling industry, and they appear to be keeping pretty busy.

More than just DJs, most of these folks have roots in the entertainment industry and they are experts in engaging audiences of all ages, creating an interactive event that puts the couple at the center and in the spotlight. “My goal is to make sure the guests know more about the couple than when they came to the wedding,” says Bill Hermann, who entertains at weddings all over the United States “The objective is to touch, move and inspire by using storytelling and music to engage everyone from the flower girl to Grandma, and everyone in between.”

 

Part of the problem with traditional DJs, according to Mark Ferrell, a consultant who provides workshops to aspiring wedding emcees and entertainers, is that a “bad” DJ can essentially ruin an event that has taken sometimes-years to plan and save for. Often caught up in their own performance, and ignorant of how to pull in a diverse audience, they often are a reason “…everyone leaves after the cake is cut,” says Ferrell.

The wedding entertainment director is trained to perform various functions. First he or she serves as an emcee for the event, helping the wedding planner to keep things on track, guiding the wedding party and guests through the experience and making sure the couple is the center of attention. The director typically spends hours getting to know the couple and other key members of the wedding party through questionnaires and meetings. “We have to like each other for it to work,” says Hermann.

 

The wedding entertainment director can also advise and facilitate other types of entertainment, depending on the couple. This can involve creative involvement, music programming, and providing sound systems for the event. “They are essentially facilitators and resources,” explains Ferrell.

The Wedding Entertainment Directors Guild is an organization for many of these professionals.”

Another Exclusive Weddings of Distinction Collaboration: A Summer Tasting at Bonnet Island Estate

It was a pleasure to serve all the brides and grooms and their families last week at the gorgeous Bonnet Island Estate. The Weddings of Distinction team,  along with Merri Makers Caterers, arranged for a private multi-course tasting to whet everyone’s appetite for their big day.

MMP collaborated with our friends from Portraits by the Bay, The Studio Photographers and Stephanie Somodi’s Designing the Most Inviting Day- for a delightful afternoon.

We gave out complimentary copies of Peter Merry’s The Best Wedding Reception Ever!, Tom Haibeck’s Wedding Toasts Made Easy and our most recent article 7 Ways To Bring The Wow and Have the Best Wedding Reception Ever which was published on WeddingWire.com’s notable Four Aces blog.

We look forward to helping all of the newly-engaged couples plan and produce one of the best days of their lives.

Special thanks to Weddings of Distinction’s  Ginny Connolly and Merri Makers Executive Chef, Jack McCann III, for their gracious hospitality.  -mp

 

Patrick Kelly from iDoAppointments.com Says ‘Yes To The Dress’ and to the MMP Entertainment Blog

Special thanks to Patrick Kelly, CEO of Oklahoma City’s iDoAppointments.com, for the generous praise of MMP’s business practices and our Blog.

“Marcello Pedalino spoke last year at the WMBA and has done an amazing job with his blog this year.  It has a professional, but personal look at what Marcello and his team does, which is help his clients celebrate their events in grand style.

While Marcello has star qualities, he makes the client feel like royalty and thus they become his raging fans.

Marcello does a great job in his blog on showing future clients the joy his company can bring to any event.  You can tell every post has taken some thought and effort before it’s posting. Such as an inspiring video, links within the blog and well-placed pictures.

It so very important, as busy as we all can be, to take a moment to look and see how other professionals are using every tool in their tool box to attract new clients.

In the wedding industry, the challenge is to see through the eyes of a twenty something bride. They take the time to look at our blogs and see how it looks and how current it is. A little time out of your week can boost the perception of your company and thus, bring you more business. “

In his monthly newsletter, Kelly also announced that iDo will be collaborating their advertising efforts with TLC’s hit show, Say Yes To The Dress. Very exciting!

I look forward to seeing Patrick and other top wedding industry professionals again this year at the Wedding Merchant Business Academy Conference coming up this  September in Las Vegas.  -mp

 

WeddingWire.com Publishes Marcello’s Latest, “7 Ways to Bring The Wow & Have The Best Wedding Reception Ever!” on Wedding Aces

I’m honored and delighted that the Wedding industry mega-site, WeddingWire.com, has featured my latest article “7 Ways to Bring The Wow and Have The Best Wedding Reception Ever!” in their exclusive Wedding Aces portfolio.

The WeddingWire network reaches over 8 million people each month via their impressive online social network that includes; Martha Stewart Weddings, Wedding Bee, and Project Wedding.

Wedding Aces is an online community that offers advice and tips for engaged couples via articles and blogs from experts in the Wedding industry.

The 7 Ways article highlights some of the best Wedding professionals in the New York City metro Area as well as several unique ideas that can make your event an exceptional experience.  I wrote the article for engaged couples that are like many of MMP’s clients who feel that the entertainment, ambiance and hospitality are a priority.  They demand dramatically different results from what they’ve seen and they are willing to invest accordingly.

A high resolution pdf of the original article can be viewed & downloaded here.

If I can be of service in anyway to help you Bring The Wow and Have The Best Wedding Reception Ever!, please call 973-366-9776, text 732-547-1677 or e-mail mmp@mmpentertainment.com to schedule a design session.  Best wishes! -mp

Special thanks to the Wedding industry rock stars who gave me permission to interview them for the piece and to share their excellence with the world.  Jason Jani,  Peter Merry, Martin Hardy, Greg Lassik, John Arcara, Jim Cerone, Alan Berg, Mike Walter & Andy Ebon.

And to Sonny and Jeffra from WeddingWire.com, my sincere gratitude for including my work on their incredible site.

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