Pure, Unadulterated Exuberance: The 2011 Wedding MBA Features Luxury, Greatness, and a 1.4 Billion Dollar Supermodel-Mogul

After presenting at last year’s Wedding MBA conference and seeing the amount of content and connections assembled under one roof, returning this year to the Las Vegas Convention Center as an attendee hungry for more was a no-brainer.   (Already bought my pass for 2012.)

The 2011 Wedding Merchant Business Academy, produced by the Hegarty family, once again featured the A-listers of the wedding professional community.

Seminars were presented and private events were hosted by industry notables like Carley Roney, co-founder and Editor-in-Chief of The Knot;  Sonny Ganguly, SMO of WeddingWire; Tammy Elliot, President of The Perfect Wedding Guide, Sasha Souza, celebrity wedding planner and founder of Wish Upon A Wedding;  Amy Wilkens, publisher of Martha Stewart Weddings; Peter Merry, author of The Best Wedding Reception Ever and director of the The W.E.D Guild; Susan Southerland, celebrity wedding planner and author of The Susan Southerland Secret; Andy Ebon, The Wedding Marketing Authority; Alan Berg, producer of the Wedding Industry Leaders Conference; and Kathy Ireland, CEO and chief designer from Weddings by 2be and Kathy Ireland Worldwide.

Among the 10 new wedding trends that Carley Roney revealed was “a return to luxury and classic elegance.” She sees a lot more black-tie events on the horizon but was quick to add that “formal can still have personality.” Roney said that brides are seeking “pure, unadulterated exuberance” on their wedding day.  They want pleasant “surprises” and “ways to wow” their guests like a having bakery-styled food truck outside the venue so family and friends can enjoy a late-night snack on the way home from the reception or an early treat with the morning paper the next day. Another trend that Carley mentioned was something my wife and I did for our Wedding back in 2005.  For the non-traditional couples who don’t mind seeing each other before the ceremony, Roney presented the option of taking your portraits and family photos before the ceremony.  This allows newlyweds to enjoy and not miss any of the cocktail hour festivities (typically one of the best parts of the entire celebration due the abundance of cuisine and mixology, visiting opportunities and relaxed atmosphere).  As a Wedding Entertainment Director and Event Producer, I can help facilitate the timing of this desirable alternative with the planner, executive chef, venue principal, photographer, cinematographer and of course, your preferred sources of entertainment.

Andy Ebon, in his usual forthright-reality check-way reminded everyone that “just because you are unique, it doesn’t mean that you are useful.” And, “Don’t idolize, become inspired.”  And,  “You need to have 360 degree awareness.” He also reminded business owners that in a complimentary fashion to facebook and twitter, “blogging is still one of the most important things you can do for your business” to allow clients to discover the ‘online soul’ of your product or service.   Ebon, who helped me create the MMP Blog back in 2008, featured  photographer Jazmine Star and Marilla Cupcakes as stellar blogs.  He subscribes to the same philosophy of Sonny Ganguly who said that “social media allows you to humanize your business.” Speaking of Sonny, I really loved what he had to say in reference to Wayne Gretsky’s famous quote about being “where the puck is.” He said, “I’m not a huge fan of hockey, but I am a huge fan of greatness.” Well said, sir.  As always, the Wedding Wire guys entertained the crowd and encouraged us to go further with mobile technology.  They even offered a free QR code for their clients.

Susan Southerland, who is one of the most dialed-in wedding professionals I know, shared her knowledge about how to manage client expectations of the personality-driven bride and how to deliver an experience that goes above and beyond simply helping a couple’s fairytale come true.  After interviewing numerous brides and asking how things went before their big day, Susan determined that wedding professionals who were great listeners, solution-oriented, respectful, humble and genuinely excited about their client’s celebration were swiftly chosen over their equally qualified  contemporary.  The classic staples like work quality and professionalism were mentioned as well.

Southerland is the Wedding Expert for Tammy Elliot’s firm, The Perfect Wedding Guide. Tammy did a great job of making all the attendees identify their current strengths and weaknesses as well as future opportunities.  Elliot also discussed the goal of being “consciously competent,” being able to duplicate your success at will. It was pretty deep and definitely made the gears start spinning.

The Knot offered up a few tech and social nuggets that had people checking their Klout score, looking into Qwiki and Uber- and then considering a Facebook business page view upgrade with Flipboard… which was just mentioned in Vanity Fair magazine.    The Knot also recognized a few companies in their annual “Best Of” awards which recognizes excellence in marketing, branding and social media.  The honorees included; Amy Zaroff, Michael Will Photography, The McNamara Alumni Center and Desiree Spinner. (I love her little messages: laugh. play. celebrate and dream. love. wed.)

Like many high school kids back in the day, The Sports Illustrated Swimsuit Issue was a highly anticipated annual highlight.   One of my favorite supermodels was Kathy Ireland.  Over the years, as my company progressed and I kept tabs on anyone who had a contagious entrepreneurial spirit, Ireland always stayed on my professional radar because the ability to utilize her brains and spirited work ethic as well as her stunning beauty became more and more apparent. Fast forward to 2011 at the Wedding MBA in Las Vegas… Ireland took a few hours out of her busy schedule to make a special guest appearance and share her journey from running a paper route as a little girl to running a 1.4 billion dollar enterprise. The 2000+ attendees, among whom included business owners from all over the U.S, Canada, Brazil, and New Zealand, were treated to personal stories of character building, photos of recently-launched Kathy Ireland 2be designs, (check out the gorgeous shots below) and some impressive video clips of her philanthropic efforts.

When I had the chance to chat with Kathy after her presentation, I told her that she had some of the most tweet-worthy moments of the conference yet when she said things like, “Its never been done- doesn’t mean it can’t be done” and “I never had a family business, but now I have a business family,” and “When it comes to someone’s wedding day, it’s got to be the best… you can’t mess it up.” That last one really hit home because it accurately describes the tremendous pressure we experience every time we’re given the honor and responsibility of playing a major role in someone’s wedding day.

Editor’s Note: I’m sure you can tell from the photo that, yes,… Ireland is still stunning.  *One of the funniest moments of the conference was when Ireland gave out her phone number so attendees could contact her for professional guidance, inspiration or business collaboration opportunities.  I’ve never seen men find a pen and paper so quickly to write something down!  Including me….  ‘cuz I don’t know about you, but having a supermodel giving out her number isn’t exactly a common occurrence.

It was a pleasure connecting with fabulous professionals and making some new friends this year:  Jane & Patrick Kelly from iDoAppointments, Keri Macana from TPC Las Vegas, Jennifer Fox from Perfect Planning, Gabrielle Lennartz from Black Swan, Charese Feliciano from CFD Floral, Chandra, Dawn and Bea from Mira Bridal Couture,  Christy Schimpf from Bride and Groom Planner, Barbie Howard from Rocky Mountain Bridal Show, Sheila Dunn from Wedding Guide Bridal Extravaganza, artist extraordinaire- Sam Day & my mate from New Zealand, Nick Logan.

Special thanks to Jodi Harris and her husband Pat, from Sight and Sound, for always making me feel so welcome when I’m in Vegas.  On the last night before returning home, they took me and my good friend, Ron Brown, to the Blueberry Hill Diner for what they said were the best pancakes in the country. I won’t argue that.  They were pretty awesome.  I’ll keep working out just so I can treat myself to meals like this every now and then.

See you next year!  -mp

Girl Power! Jamie Broderick Empowers and Inspires the Ladies of Buck’s County in Network Now

Their tag line is, “It’s Who You Know.”  Fitting, because, the reason I was at the 4th annual Network Now meeting was because I knew Michael Port. After a nice lunch last month with Michael and Neen James, I was invited to join this year’s event.  Speaking of Neen and who you know, I dropped her name when I met Cindy Po, owner of Serenity Fit, and her face lit up like a bride on her wedding day.   Turns out, Neen, a global productivity expert, is one of Cindy’s mentors and has had a tremendous impact on her life.  And speaking of ‘tremendous impact,’ the founder of Network Now, Jamie Broderick, seems to have touched the lives of all the grateful members in this impressive organization.

You couldn’t talk to anyone who wasn’t helped, empowered or inspired by Jamie in some way.  It was an awesome vibe.  Way beyond a bunch of complacent women gathered together to gossip or talk  about the Kardashians and the NJ Housewives…. Network Now is a professional organization that is made up of driven women with an entrepreneurial spirit that genuinely care about each other’s unique journey and how they can assist in their quest for success.

The theme of the night was offered up by the host, Mr. Port.    After a few of the special guests spoke briefly about their companies and offered up a few toasts of appreciation for Jamie and the network, Michael added some pretty deep fodder for introspection.    The gist of his message was, ‘be someone- that other people want to help.’ I think the take-away from his mini 4 minute sermon was to be ethical, be supportive, and be the best ‘you’ that you can be for others so you’ll have the power of many vs. the power of one.   As a fan of Karma and paying it forward, this sentiment was right up my alley.

I knew these warm fuzzies were legit when I met Sabine Hayes, from Phase Five Interiors.   After exchanging initial pleasantries with her and Kimberly Hallman, from Devine Powers, Sabine simply asked… “how can I help you and your business.” And she meant it.  Very cool.

The event was filled with some of the best and brightest in the Bucks County area.  It was a pleasure to meet everyone.  These were some of the future Fortune 500 CEOs that I had the chance to connect with; Lynn Doyle from It’s Your Call, Darlene Centanni from Centennial Blueprint, Susan Rovello from Creative Solutions, Ellen Marie Cox from Mary Kay, Michelle Spatz from Fabric Goddess, and Laura Pedrick from Pedrick Photography who was kind enough to take and share this photo with us.

Special thanks to Michael Breslin and his partners, Gene Agnew and Martin Hoegar, from Bitter Green Catering, who provided the delectable cuisine for the evening.  Among many, my culinary favorites were the crab appetizer and scallops wrapped in bacon. Phenomenal!

And of course, to the host and hostess with mostess, Michael Port and the lovely Petra Kolber, thank you for your generous hospitality and friendship.

Continued success!  -mp

Power Lunches and Vanity Plates are Alive and Well: Marcello Dines with Michael Port and Neen James

You know you’re out to lunch with the right people when the waitress comes by three times and you still haven’t looked at your menus yet.

That kind of organic conversation and camaraderie combined with delightful weather and a gorgeous view makes you stop and say,   “I’m very grateful to be here…  life is good today.”

I took a nice top-down ride out to New Hope, Pennsylvania, last week to dine with New York Times bestselling author, Michal Port and renowned productivity expert, Neen James. Topics of discussion varied from world travel, staying fit,  and intellectual property to Harley Davidsons, concierge services, and cool apps for your iPad.

When you surround yourself with successful thought leaders, it’s impossible for some of their mojo not to rub off on ya at some point.  If you haven’t read any of Michael or Neen’s books or had the chance to hear them speak, I highly recommend it.

… p.s  When we met at Michael’s home, it was really fun to check out everyone’s license plate.  See if you can guess whose is whose.   Neen’s should be fairly easy.    

If you or a friend has a cool plate you’d like to show off, share it on the MMP Facebook wall for the world to see! -mp

Impressive Aussie- Marcello Recommends: Secrets of Super Productivity by Neen James

A few weeks ago I attended a private business conference in Indianapolis. It’s an annual gathering that’s kinda like a Dead Poet’s Society for special event entrepreneurs. One of the featured presenters at this multi-day event was  productivity expert, Neen James, from Australia.

Not only did she offer sage advice with regard to personal and professional efficiency, she totally owned a room that was filled with 40 alpha-male control freaks who can be very unforgiving if you don’t bring your A-game.

I can’t share specific details from that particular presentation, but I can at least refer you to her public book release, Secrets of Super-Productivity: How To Achieve Amazing Things In Your Work Life. Neen graciously sent me a signed copy in a  very impressive follow-up package after the conference.   It read like a modern version of How To Win Friends and Influence People.   James touches on everything from task prioritization, the importance of social surroundings, continuing education, financial fundamentals and general wellness tips.

Secrets of Super-Productivity would make a great gift for anyone you know who is old enough to read and who’ll eventually be on their own someday.   Like the ability to balance a check book and display simple social graces, I firmly believe that the gospel of Neen should be standard fodder for school curriculums everywhere. SOSP is also a great investment for the successful professional who likes or needs a little  reminder of what got them to the top and more importantly… how to stay there.

Here are a few excerpts to whet your appetite:

“Stop trying to manage time and learn how to make time.“

“…The other thing most people overlook is the need to schedule time before and after each meeting to prepare and complete follow-up activities…“ Jason and I had a ‘decompression session‘ after each day of educational content in order to digest what we learned, discuss implementation strategies and just to chat about anything else BUT business in order to avoid information-overload.

“Many people have a tendency to want to keep e-mails.  Set yourself some guidelines for what you want to keep and delete the rest once you have read or actioned them.” Jason @soundconnectdj recently tweeted:  ‘WOW.  Just hit 10,000 unread emails.‘    It’s good to be busy and in demand, but I think JJ needs a little Neen-inspired Delete Key session.

“Make an appointment with yourself for the first of January every year to reflect on the year that was and the year to come. “ My friends know that I’m usually on a plane to Costa Rica at the beginning of each New Year.  The reflection begins on take-off and evolves into a month of introspection and rejuvenation.  11 years ago I read that mandatory sabbaticals yield significant results for CEOs of Fortune 500 companies, it’s been a part of MMP’s annual playbook ever since.

“Sleep is vital for renewing body and mind and yet we often forfeit sleep time so we can do other activities.”  ..  “The important thing is to discipline yourself to get a good night’s sleep and  rise early so that you can make the most of every day.”

“You will feel more in control of your life when your home is a retreat rather than an obstacle course or a constant reminder of things that need doing!  Spend some time spring-cleaning… remove the clutter, tidy problem areas, create storage solutions and eliminate the mess.”

Connect with Neen on Linkedin, Twitter, & Facebook or visit her online productivity store for additional resources & booking information. -mp

*Editor’s note:  I still get choked up every time I see that scene from Dead Poets. 

The Perfect Host: Indy’s Jim Cerone Lives Up To His Title

“He’s a gentleman and a scholar.”  That’s a  phrase you can’t use too often anymore and probably why Jim Cerone stands out from the crowd.   I’m sure being 6ft. 4 also helps the cause.

Cerone is the only  certified Wedding Entertainment Director from Indianapolis and one of the finest special event performers in the country. Need some more street cred?  No problem…  (or as Jim likes to say, “My Pleasure.“  Cerone was recently elected to serve as Indiana’s President for the International Special Events Society.

This past week, Jim hosted an exclusive  business conference at the luxurious Conrad Hotel.  The V.I.P list of attendees were treated to three days of top-notch educational seminars from some of the best and brightest speakers on the circuit.  I’d love to reveal the line-up and what we all learned, but then you’d see a pop up window saying that your computer will self-destruct in 5 seconds. What I  can divulge is that MMP’s social and corporate clientele will appreciate what we implement in the coming months.

To earn the reputation of The Perfect Host, you’ve really got to be firing on all cylinders as a professional and be:

1) Someone who not only picks you up from the airport, but comes inside for an hour just so you can watch the extended time and shootout of the U.S Women’s Soccer Championship game…

2) Someone who continually asks “is there anything I can do to make you feel more comfortable” when a 104 degree heat-wave hits town…

3)  Someone who personally guides a walking tour along the gorgeous canals in the morning for those who like to exercise and see the sights…

4) And Someone who prioritizes his life by making time to sit down and eat with his lovely wife, Rosie, and play with his well-mannered sons, Jimmy and Joey, at the pool even though he has a formidable list of type A over-achievers to  coddle for the week…

With sincere gratitude and a humble tip of the hat, I offer kudos and congrats to The Perfect Host… my dear friend, Jim Cerone.  -mp

 

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