Wedding Pros Go ‘All In’ at EPMEN

I don’t mind being inside when it’s cold and rainy outside.  Especially when some of the most successful entrepreneurs in the wedding industry are sharing techniques to improve what you’re passionate about and philosophies that can help you earn loyalty for life from your clients.  EPMEN 2012 was on.

SCE ‘s Jason Jani, struck a nerve with a lot of the attendees when he said that “75% of the people on this earth aren’t doing what they love everyday… That sucks.”  “Don’t just chase the dollar, chase the dream…  Don’t settle…”  It was clear why artists like Jay Z and Kanye West call on Jani when they are on tour.  His passion for “doing cool things for cool people” is currently unmatched in the mobile entertainment and event production field.  I loved the way his question, “Are you making excuses or are you all in?” came up in conversation and on twitter the rest of the day.  As I said on my Twitter… “I’m all in JJ!”

 

Lorenzo Araneo, host of Rockstar Podcast and devout Twitter fan, shared some heart-felt personal stories about why he and his family are loyal to particular brands in his Art of Social Marketing presentation.  After he and a few others in the audience got a little choked up, his points were easily made and accepted.  I really liked how Lorenzo wasn’t shy about sharing his affection and respect for his Italian heritage.  Araneo tells it like it is.

Always a crowd favorite, Elite’s Mike Walter, brought his usual dose of well-prepared wit and wisdom in a seminar called, 10 Things You Can Do To Have A Better Day.  In addition to stressing the importance of waking up early, exercising and eliminating distractions… he earned a tweet-worthy moment with “Health and fitness IS a time management solution.” Amen Michael!  Neen James would be proud.

Many of us got to meet WedLock’s Jayne Hallock for the first time and picked up a few nuggets from her seminar on Blogging.  One in particular was the Yoast SEO Plugin recommendation for Word Press users.  Another was how to use Pinterest as a source for content and inspiration.  Jane also had some heads nodding when she said, “Your website is your business card; your blog is your personality.” And, when you are blogging, “sometimes about 100 words is enough.”     (-maybe next time. )  Hallock and seemingly everyone else in the entire world except me was dialed-in to Instagram too.  (Some of the cool filters that app offers was the inspiration for this entry’s photos).

Up and coming stars of the photography and cinematography world, Vanessa Joy and Rob Adams, offered some great tips for capturing event footage and testimonials with the latest DSLR equipment, software and technology.  Since MMP still uses a video camera from 1997 to record comments from our clients at the end of events, this seminar was extremely informative and timely.  We’ll be taking their advice soon and  upgrading to a DSLR camera with a 50mm 1.4 lens and a manfrotto 561bhdv-monopod.  Rob and Vanessa also shared ways to offer instant gratification to your clients.  This dynamic duo is making quite an impression on the workshop circuit.

If you were interested in Creating an Exceptional Customer Experience before the actual sale, Alan Berg had you covered.   Alan has a remarkable ability to take anything you do or say and within 5 minutes advise you how to do it and say it 10 times better.  On top of that, he knows how to take whatever you are currently doing for your prospects and rethink everything-  from the way you contact them initially to the way you respond to them when they call you back after shopping around.  Mr. Berg has some serious skills.

The country’s most lovable Emcee, Sean “Big Daddy” Mckee, took a day out of his ‘8 gigs a week’ schedule to host the festivities.   Show producer, Adam Skuba, deserves major kudos for the caliber of Monday’s line up and the over-all production;  especially considering that this was only his sophomore effort.  Special thanks to Adam, the EPMEN team, and all the sponsors (NJ Wedding, Bride Live, Elegant Bridal, Hurricane Productions, Screaming Lunatic, NJDJN, Sherman Specialty, NAME and ADJA) for their hospitality and support.

See ya next year!

Thank God for Grandmas and Zappos! A Tour of Zappos.com

After reading Gary Vaynerchuk’s, The Thank You Economy, I was inspired to read Tony Hsieh’s, Delivering Happiness…  After learning about Tony and how his extraordinary company, Zappos.com, offered friendly tours of the corporate headquarters in Las Vegas, Nevada, I knew a field trip was on the horizon.

As a result of some logistical good fortune, I was in Vegas last month with a group of dear friends from the special events, entertainment and production industry who also wanted to see this Zappos Culture that we heard and read so much about, in person.    Zappos turned out be the real deal and left our many of our heads spinning with traces of wonderment and unequivocal WOW.

In the Culture book that each guest receives at the end the tour, Thich Nhat Hanh writes, “The amount of happiness you have depends of the amount of freedom you have in your heart.”  To me, this quote encapsulates the Zappos.com mojo that fuels its uncharacteristically happy employees, appreciative customers and ridiculous numbers.  The Zappos team is given the freedom to make their workplace as comfortable as their living room, to be a little weird, to obsess over the customer- in a healthy way, to be inspired- not intimidated by the success of others, and to contribute beyond self through philanthropy and mentorship.  All of these core values, among many others, translate into daily WOW on a scale that was tough for a few of us to wrap our aspirational minds around.

Did you know it was possible to generate 12 million dollars in sales in one day?  Me neither.  Did you know that there’s a company out there that intentionally makes less profit each year so they can make the lives of their employees better instead?  Me neither.    And did you know that you can get paid to train for a job at Zappos and then get paid even more to quit if you don’t gel with the positive culture DNA that their looking for?  I did, because I read the book… but it was still impressive to hear it again nonetheless.

I’ve learned a lot about branding over the past few years.  Zappos used to be known as a shoe company. Now, even though they still sell a gazillion shoes, they are known for their exemplary company culture and their laudable level customer service.  How does this happen?  When your employees feel like this… Here’s a Culture book excerpt from Stacy H., a six year Zappos veteran;

“Coming to work at Zappos is like going to visit Grandma’s house as a kid.  You are spoiled, you have fun and get fed.  At Zappos, we get fed so much that I am convinced that I will not lose any serious weight until the day I leave.  It makes me think about the letters people write when they have to leave.  Usually it is due to moving out of state, because, well, why else would you leave Zappos?  The e-mails are sent out to the entire floor to say goodbye to their work-family.  We typically throw a mini-happy hour for the person who is leaving and demand to see them back for visits.

Our Zappos culture is more than just 10 ideas to live by, or a fun environment, or even happy customers.  It’s looking at those around you, those you will never see but hear their voice on the phone, or read their words in an e-mail, as family.  When you can see the world in this caring light, you become a better person and the joy spreads.  The Zappos culture is paying it forward to everyone that comes in contact with us.  Our vendors, our employees, our customers, and even our tours get joy out of the experience that is Zappos.  Thank God for Grandmas and Zappos!”

If you have a trip planned to Vegas and like the idea of going home with more than you came with-  do yourself, your team and your organization a favor and set up a tour.

Special thanks to Jodi Harris and Andy Ebon for setting up a day filled with joyful experiences.

As Tony likes to say, “Live in The WOW!”

 

 

Encore Gallery:

Neen James- It’s Australian for Fabulous, mate!

You know it’s going to be a great party when the hostess greets you at the door and offers you a beverage and a tattoo.

Super-Productivity expert and social media darling, Neen James, along with her Master of the Barbie and technology aficionado husband, Andy, held their annual Celebrate Australia soiree at their lovely home in Bucks County, Pa.

What makes a party fabulous?   First and foremost, it’s your guest list.  As I mentioned in the last post, 10 Tips for Celebratory Success, when you invite the people you care about and the people who care about you, the rest will fall into place. 

Neen and Andy are connected to an eclectic group of cool people and thought leaders from all over the world.  The house was buzzing with teachers, lawyers, publicists, professional speakers, realtors, media specialists, marketing managers, designers, make-up artists, yoga studio owners, tech experts, and even one special event entrepreneur who got a golden e-ticket this year.

The vibe was ultra-friendly and positive.   Laughter was a constant-  as was a nice mix of aspirational conversation, trips down memory lane and a sprinkle of networking for potential collaborations… Just right for a festively-chic night out.

Neen tweeted her guests earlier in the week reminding them to “bring your appetite.”   I’m glad I took her advice and also ran an extra 3 miles in the morning.  The constant service of delectable Aussie-inspired appetizers featured; prawns on the barbie,  meat pies, sausage rolls, lamb chops and specialty quiches. The aromas were as delightful as the flavors.

Neen Knows:  If you’re planning a party and want to create an intimate affair but don’t want the potential stuffiness and conversational limitations that can result from a sit-down dinner, opt for a heavy menu of passed hors d’oeuvres instead.   When paired up with the right mixology offerings, this ‘freedom to mingle alternative’ to being a seating chart slave can really enhance your guest’s experience.

Neen and Andy also came through in what I call the “little things” department.  They decorated the house with Aussie flags, played some cool Aussie beats in the pool room, offered everyone temporary Aussie tattoos, and had an awesome ‘Best of Australia’ photo montage playing on their huge living room plasma screen.   The images were stunning! All of these elements combine to spark fun and interactive exchanges among your newly-introduced friends.

It was a pleasure meeting everyone in the fabulous network of Neen.  No matter who I encountered, everyone agreed that her ability to ignite people’s productivity on both a personal and professional level is uber-impressive.  If you think you can keep up, fasten your seat belt and follow her on twitter. @NeenJames

Special thanks to Neen and Andy for their generous hospitality and friendship.

Continued health, happiness and success!

 

 

Encore Gallery:

 

 

 

Empowered by Water: Marcello Teams Up With HyrdroWorx, Murphy Grant, Nick Berra & The Y in Randolph

A few months ago, HydroWorx installed some of their therapy pool technology at the Y in Randolph, NJ,  and began to change a lot of people’s lives.   Before the installation of three units,  most of us didn’t know that you could put a treadmill underwater without  ruining the machine or electrocuting anybody.  For some of my friends who have bad knees or sensitive joints, they didn’t know that they’d be able run again and recapture their youth.  And for a few of my fellow health and wellness enthusiasts, we didn’t know that a whole new world of high intensity low-impact workouts were about to be added to our fitness routine.

Yesterday, Team Hyrdroworx re-visited the Y to film a promo for their X80 underwater treadmill and underwater Boot Camp.  We were treated to the instruction and inspiration of the University of  Kansas  Head Football Athletic Trainer and Director of Sports Medicine, Murphy Grant.  Murphy has a self-admitted reserved way about him until it’s time to kick your butt.  When his workouts begin, he expects nothing less than total focus and effort.  I loved it.

Grant  directed a series of underwater stations that featured various plyometric challenges, agility routines and strength circuits  with equipment specifically designed to get wet and complement the hydro-static resistance.  Participants also rode underwater recumbent bikes and ran on the X80 treadmill.

Speaking of the X80, runner extraordinaire Nick Berra made a special guest cameo as well at the video shoot.  I found out that Nick recently ran a 4:24 mile.  For those of you that don’t know just how freekin fast and impressive that is… just trust me.  It’s freekin fast and impressive!   When he’s not inspiring other runners to train harder and making them laugh, he makes a living as a professional pilot. Berra’s got that typical pilot cool swagger to ‘em.   The kind that makes you feel comfortable.  I could picture him calling back to the passengers on the radio and saying, “Hi, this is your captain speaking… it’s just a little lightning, thunder and severe turbulence..  Don’t worry about a thing.  I got this… I’m gonna get us there safely- just sit back and relax.”

Nick gave me and Melissa Grosenstein, a competitive triathlete who works for the Y, a few new interval workouts to try on the treadmill.  One in particular that stood out was in the style of Tabata.  In case you’re unfamiliar, Tabata training is 4 minutes of the highest, high intensity interval training for humans who seek out such things.  For this Tabata, Nick cranked up the hydro-jet frontal resistance and  then cranked up the speed dial to 10 out of 10.  The interval went like this;

1) 10 seconds of leaps  on your right foot

2) 10 seconds of leaps on your left foot

3) 10 seconds of sprinting to rest

** yes, you read that correctly!  Your rest is running as fast as the machine goes.

4) Repeat 7 more times for a total of 4 of the toughest, most exhilarating and most rewarding minutes of your life.

Of course, Nick did this and barely broke a sweat.  He was still able to make commentary for the camera throughout the shoot.  We were definitely in awe, but also annoyed… sorta-like when you see the Kenyans at mile 23 of the New York City Marathon seemingly un-phased by their own ridiculous output of energy and athleticism.

When it was time for Melissa and I to give it try, we gave it everything that we had.  By round 3, I was as fatigued as I thought I’d be for impersonating a gazelle trotting on the African plains.  By round 5, I felt like Apollo Creed when he tried to fight Drago.  By round 6, I was praying that they would yell “cut” for any reason whatsoever.  By round 7, I noticed that Melissa was still kickin’ ass and I refused to be beat by a girl.. no matter how great of a person or athlete she is.   By round 8, I had a Forest Gump-like  epiphany when he ran across the country and said to myself… ” I made it this far, I made as well keep on going.”

We both did, we both finished.  It was awesome!

Our heart rates were maxed out somewhere near 190-something! Melissa and I had just enough energy left for some high fives and a cool-down massage.  I’ll post the video when it comes out.

Special thanks to Bill Lamia, The Y’s CEO,  Kathy Fisher, The Y’s Aquatic Director, and Team HydroWorx for inviting me to participate in the promotion.

Continued health, happiness & success!

 

 

 

 

 

 

 

 

 

Romantic, Subtle, Simple: Michelle Lo Conte Brings Out the Beauty

Don’t you love it when you meet a person who loves their job?  Ok, for some folks, it’s annoying, but for many of us, we welcome the  contagious enthusiasm that oozes from their soul.

I present to you Exhibit A,  my long-time friend, Michelle Lo Conte.  Michelle’s father, Carmello, cut the hair of almost every guy who went to Indian Hills Hill School in the 80′s and 90′s.  Not only did Michelle follow in her father’s footsteps, she blazed her own trail and has become one of the wedding industry’s most sought-after beautification specialists.  

As many of you know, I like to feature both up and coming wedding professionals as well as established A-listers in the special event industry here on the MMP blog so we can all help each other provide or have the best of the best when the time comes.    After reading one of Michelle’s recent blog entries where she catered to a bride who sought Romance, Subtlety, and Simplicity, I knew exactly who this month’s spotlight would be on.

*Check out Michelle’s bio:

“I have the coolest job ever: I get to make you feel like the most beautiful woman in the world on the most important day of your life. Weekend after weekend, My job allows me to travel all over the tri-state area visiting fabulous hotels, stunning reception venues and cozy homes, where I get to use my talents and skills to create something beautiful. It’s not just a profession, it’s my passion.

Since 2001, with a simple ad on craigslist, I have been providing onsite hair and makeup services for brides and bridesmaids throughout the tri-state area (www.idohairandmake-up.com) my parents met in cosmetology school, so I guess you can say the beauty business is “in my blood.” I knew how to French braid hair before I learned how to ride a bike! Hair styling and makeup artistry were two things that always came natural to me, so in conjunction with my fascination of the wedding industry; I have customized the career of my dreams!

I studied Hair, skincare, nails and make-up at Christine Valmy International in Pine Brook NJ and am a licensed Cosmetologist in the State of NJ and I also hold my BS in Journalism from St. John’s University.

My salon, Pink Comb, which was built on the concept of the “pampered experience” that my clients experience on their wedding day, is conveniently located in Nutley, NJ.

I invite you all to come and visit me there and check out my bridal boutique fully stocked with gorgeous jewelry and headpieces as well as other wedding goodies! Check it out at www.pinkcombsalon.com

If there is anything I can help you with, please feel free to call me at 973 975 7070 or shoot me an email at michelleloconte@yahoo.com”

Best wishes and continued success Michelle!

 

 

Next Page »