Embrace Life

Posted by on Sunday, February 21, 2010 · Leave a Comment 

seatbelt injuries2 225x300 Embrace LifeThis is one of the most powerful and brilliantly directed ads I’ve seen in a long time… courtesy of the Sussex Safer Roads Partnership.

Just another good reason to buckle up and hug somebody you care about today.

The SSRP is currently promoting Embrace Life, a campaign designed to remind individuals of the importance of wearing their seat belts.  Embrace Life smashed through one millions views online in less than two weeks, is being shown in front of James Cameron and Bill Gates at the Ted.Com conference in Long Beach, California, and may also be screened on international TV stations from the Arabic Gulf to Canada, the USA to France.

pixel Embrace Life

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